As 2025 draws to a close, our annual Year in Review opens a unique window into the ever-evolving desires, curiosities, and cultural obsessions shaping our world. This year’s data goes beyond the performers and categories that captivated the most viewers, shining a light on emerging trends, international shifts, and unexpected spikes in search behavior that transformed the adult landscape.
The insights reveal viral moments that captured imaginations, breakout performers who made waves, region-specific fascinations, and continually evolving attitudes toward pleasure.
Explore our graphs and detailed summaries to discover how the world’s porn viewing habits unfolded in 2025. Whether you browse from start to finish or jump between the sections linked below, you’ll uncover how the gender gap influences interests, which states and countries have distinct preferences, the destinations that came to Pornhub most, the video game characters sparking new fantasies, and plenty of other surprises!
Holidays & Events Affecting Traffic
The Trends that Defined 2025
1. Diverse Desires
Searches for LGBTQ+ content has been on a steady rise for a while now. This year, LGBTQ+ is loud and proud with “lesbian” as the top category on Pornhub. Terms like “lesbian scissoring” were up +79%, “lesbian MILF” grew +129%, and “lesbian strapon” were up +62%.
Additionally, the Trans category became the second most viewed category of the year, highlighting the growing popularity of LGBTQ+ content. Supporting this trend, searches for terms like “trans threesome” increased by 67%, and “trans amateur” rose by 49%.
When we asked trans Pornhub Brand Ambassador, Natassia Dreams, her thoughts on the trend, she said, “What’s happening in 2025 is more than just an increase in views; it’s a cultural shift. For the first time, trans-led content is the second most watched category in the industry. People are finally seeking out stories and performers who break old ideas about gender and sexuality. It’s amazing to see viewers become more open-minded and interested in authenticity. This growth shows trans creators are finally being seen and celebrated on our own terms. Audiences and the industry are evolving together.”
Other terms around diverse desires grew as well, with “queer” queries increasing +132%, and “bisexual” up +88%.
This year, search data reflects that people turned to Pornhub for representation and genuine expression more than ever. This speaks to how porn can be a space for affirming and exploring identity.
2. Maturing MILFS
MILFs are consistently one of the most popular categories, keywords, and fantasies searched for on our site. Over the past year, interest in this trend has grown, with more people appreciating natural beauty and the process of aging. Influential celebrities like Pamela Anderson, who openly embrace getting older, are helping shift perceptions—leading more people to associate age with beauty.
“milf” was the second most searched term worldwide, now just a hair behind “hentai.” This year saw increases in searches for “hot milf” up +77%, “cougar” up +83%, “gilf” up +129%, and “50 plus” up +105%. Some went further and continued searching for terms around “gilf” such as “granny,” as seen in the top relative searches in the United States in Oregon and Maine.
In relation, the Mature category was the 5th most viewed category worldwide, and the 3rd most viewed category by male visitors. Searches around mature included “natural beauty” up +124%, “real woman” up +98%, and “no makeup” up +136%.
Dakota Ramppen, a contributor to the Pornhub Sexual Wellness Center, educator, and relationship coach, reflected on the mature theme, “There’s a growing interest in “realness,” age and naturalism. The rise of “mature women,” “natural beauty,” “real woman,” and “no make up” indicates a craving for more grounded, “real life” attractiveness. In a way, this pushes society toward body-positivity and realistic beauty standards. There can be more opportunities to talk about healthy attraction, realistic standards of beauty, and acceptance of bodies across age.”
The internet’s mom, Cherie DeVille, also said on the trend, “MILF hitting number two just confirms what I already suspected. The world really does want to be tucked in by a hot, confident, mature woman. I am proud to be one of the internet’s bedtime supervisors. MILFs are hot and in charge, and the internet obviously loves it! Number one, here we come!”
3. Real Life Roleplay
In 2024, searches involving coworkers were one of the defining trends of the year. However, this year we found an increase in “role play” searches, particularly those to do with jobs and positions. For example, “driver” was up +144%, “plumber” was up +67%, “chef” was up +39% and “professor” was up +33%.
The Role Play category rose in popularity by +98%. Favorite locations for the activities included “office sex” up +62%, “hospital” up +18%, “restaurant” up +55%, and “store” up +136%.
Particular positions such as “boss” grew +175%, and uniformed jobs such as “cop” grew +54% and “soldier” +41%. Searches for “employee” also grew +183%.
Interestingly, there seems to be a shift from the trend of “natural sex” last year. In 2025, it appears there has been a resurgence of creativity with themed porn.
Dakota Ramppen also commented on this trend, saying, “People want stories, structure, power dynamics, etc. The spike in role play categories suggest viewers are craving scenarios that feel more like “real life, but spicier.” It’s less about pure sex, more about context—taboo, authority play, everyday fantasies. That could be a reflection of boredom with formulaic porn or seriousness about exploring power dynamics, role switching, and scenario–based arousal. For conscious monogamy and sex-education work, this signals people might benefit from learning how to negotiate fantasies, communicate boundaries, and explore roleplay safety within relationships.”
4. Cheating & Affairs
Earlier this year you couldn’t open social media without being met by the Coldplay concert CEO scandal. As one of 2025’s viral moments with sex at the heart of the scandal, people naturally flocked to Pornhub to search out their own fantasies or reflections of society around them.
Because of this, we found increases in searches like “cheating” up +94%, “cheating wife” up +61%, “caught cheating” up +53%, and “sneaky cheating” up +148%.
Searches for terms around martial sharing also began soaring. “cuckold” was up +73%, “hotwife” was up +101%, “swingers” was up +68%, and “wife swap” was up +39%.
Regarding the Coldplay scandal more specifically, it contributed to searches for “office affair” increasing +210%, and “CEO” up 388%.
Dr. Laurie Betito, broadcaster, author, therapist, speaker and creator of two TEDx Talks, and the captain of the ship at the Pornhub Sexual Wellness Center, commented on the trend:
“Cheating and affairs has been a popular search term for the last few years, especially office romances. Sex at the office involves breaking rules or crossing boundaries and this can trigger more excitement in the brain. Also, what trends in our culture tends to take on a sexual interest. For this year, it was the Coldplay concert scandal. Power dynamics also come into play here, where boss/employee relationships are eroticized. These fantasies are powerful because of the risky and taboo nature of these types of relationships and thus, they provide an outlet for forbidden in real life experiences.”
5. Femboy Fixation
While the term “femboy” might be more commonly associated with gay searches (in fact, it was 1st among PornhubGay visitors), this year saw a rise in searches on the straight side as well, so many that it joined the world’s top 10 search terms for the first time.
Top gaining terms around femboy include “cute femboy” up +79%, “sexy femboy” up +93%, and “femboy hentai” up +64%.
Top ranking PornhubGay couple account, Hunnypaint, said about the trend, “Defining a femboy, or any identity, is always challenging. To me, a femboy is someone who openly expresses femininity in their appearance, style, or spirit, while remaining comfortable being recognized as a male, regardless of the individual’s gender identity. It’s really amusing to see the popularity of the tag “femboy” and other similar gender queer search terms rise. I have a lot of fans who reach out to me, telling me that they’re straight but still love watching my videos. It seems that for a lot of “straight” guys, attraction is often more rooted in their perceived femininity of someone rather than a gender identity.”
6. Safe-for-Work (SFW)
It might be counter-intuitive to think people come to Pornhub for safe-for-work content, but over the years it has been impossible to deny its rising popularity. Some of the top gaining categories of 2025: Podcast up +327%, Gaming up +283%, and Music up +62% shows users’ interest in creators and sexuality goes beyond pornography. It extends into their real lives, humanizing these performers as somebody with hobbies and passions.
Visitors searched for SFW terms such as “SFW” +114% more this year, “SFW ASMR” was up +56%, “tease SFW” up +43%, and “SFW dance” up +72%.
Sexual Wellness Center contributor Courtney Brame, educator and founder of Something Positive for Positive People, said of the SFW trend, “Your favorite gamers, streamers, and podcasters interviewing a performer whose work you enjoy, or the performer themselves in regular clothes having conversation is a rare sighting. With the way we’re seeing people lean towards novelty, perhaps there’s a shift happening that makes people gravitate toward performers out of their role as performers and in a new context. I think about Mia Khalifa’s shift when she was on Rooster Teeth and the popularity it gained years ago as an example, and how that led to discussions among people about how much hotter she was because she just talked about gaming, even though there wasn’t any sexualization there.”
2025’s Most Searched for Terms
For the fifth year in a row, “hentai” was the top searched term of the year. Interest in this kind of material continues to grow worldwide, encompassing everything from video game characters and anime-inspired cosplay to fully rendered 3D animations and beyond.
Similar to “hentai” the term “milf” held its spot in second again this year. The data clearly shows that audiences are drawn to confident, assertive women with experience. Searches for “milf” remain among the site’s most popular, regularly placing in the top three and frequently vying for the leading spot alongside terms like “lesbian” and “hentai” and “pinay.”
The term “pinay” also held its place in third again this year. The term refers specifically to women with Filipino heritage. The rising use of this term can likely be traced to the growing audience from the Philippines.
Similar to the top 4, the search terms “anal” and “big ass” held their respective places as the 5th and 6th top searched terms worldwide.
Noticeable changes in popularity this year include “femboy” which jumped up +15 places, landing in the 10th top searched term. This aligns with one of the growing trends this year, as more and more people are searching for content showing feminine adult men.
Aligning with other trends of 2025, the terms “cosplay” increased +2 spots, “trans” increased +2 spots, and “cheating” increased +9 spots.
The search term “indian” saw a rise of +8 spots and “korean” saw an increase of +7 spots.
2025’s Most Popular Performers
This was the year Alex Adams climbed to the top of the most searched for pornstars! After jumping +7 spots last year, he climbed +5 spots this year to reach 1st. The incredible number of video views are a testament to his popularity, nearly 4 billion all time views.
Alex Adams’ climb to the top knocked Angela White down –1 spot this year, landing her in 2nd. Violet Myers held on to. 3rd. Bonnie Blue, a new pornstar, debuted at 4th, bumping Lana Rhodes down –1 spot to 5th. Lily Phillips, another new star, was the 6th most searched this year.
Other pornstars who entered the top searched list for the first time this year include Martina Smeraldi, who placed 18th, Salome Gil, who placed 23rd, and Jak Knife, who placed 29th. It’s important to note that a pornstar is considered a performer who has worked with or been tagged in a scene uploaded by a studio, such as Brazzers or Reality Kings. Some of these performers may not be new to the industry, but they are now classified on Pornhub as pornstars rather than amateurs.
Some pornstars also saw big jumps in searches. Jessica Sodi rose +7 spots, Rae Lil Black rose +8 spots, Alina Angel rose +7, Blake Blossom rose +11, Maximo Garcia rose +15, and Coco Lovelock rose +18 spots.
Amateur Models
2025 was the year of Comatozze! After joining Pornhub only a year ago, she launched to the top searches for amateurs in 2025, by quite a significant margin. Following her was Gattouz0. Other top amateurs were all neck in neck, with Scott Stark leading, followed by Sweetie Fox, NoLube, and Candy Love.
The State of the Union
The top searched terms of 2025 within the United States saw a lot of shuffling this year. Latina was the top searched term in the US, dethroning “hentai” which dropped –3 spots, “milf” jumped to 2nd top searched term, and “asian” to 3rd.
The US saw an increase of “mature” +6 spots, “lesbian” +1 spot, “trans” +5 spots, and “cheating” +5.
Over the past years, Pornhub had to make the difficult decision to block access to users in some American states due to age verification laws. However, there are plenty of juicy terms to dig into to learn more about the sexual interests of the states!
GILFs got some love from Oregon and Maine, with Oregon’s top relative search “horny grandma” and Maine’s “granny sex.” Iowa showed a special interest in “amish” and New Jersey showed an interest in “jewish.” West Virginia was searching “redneck” and New Mexico searched “real wife.” Colorado searched “native american” and Hawaii searched “american.”
After that, terms started getting a little more specific to state’s interests. Washington searched “pegging” more than other states, Minnesota was searching “anal beads,” Vermont was searching “jockstrap” and the District of Colombia searched “dildo sucking.”
Illinois was all about “hairy armpits,” and Wisconsin was into “sloppy.” Missouri searched the basic “boner” and Michigan got a little more creative with “pawg.”
Pennsylvania? They were searching “puffy nipples,” and Connecticut was searching “feet worship.” In Massachusetts, they wanted “sweaty.”
Top 20 Countries by Traffic
Once again, the United States holds onto its position as the leading source of traffic to Pornhub. With its massive population exceeding 300 million, the country continues to represent a significant share of the site’s visitors.
Jumping up two spots to the 2nd top country by traffic this year was Mexico, dropping France down –4 spots (a drop that was impacted by our decision to suspend access to France, where the French government is focused on futile and entirely symbolic regulatory actions which are unenforceable, do not protect children and expose private data). The Philippines remained as the 3rd top country by traffic again this year, holding the same spot as 2024.
Brazil jumped up +3 spots to become the 4th top country by traffic, followed by Germany jumping +1 spot. The United Kingdom (another country affected by age verification laws), dropped –3 spots in 2025.
Otherwise, there were no major changes in traffic by country. Overall, the top 20 countries make up 77.5% of all daily traffic to Pornhub. Pleasure is truly a global pastime.
A Time for Reflection
The average amount of engagement in 2025 was 9 minutes and 33 seconds, a –7 second decrease from the previous year, a difference that could be contributed to the 18-24 age group, who were engaged –26 seconds below the average. With the 65+ age group averaging 2 minutes longer, the average balances itself out.
Female visitors this year spent on average +15 seconds more than their male counterparts.
Breaking these numbers down by country, our statisticians found quite a bit of shifting from 2024. Japan spent the most amount of time per visit this year, averaging 11 minutes and 2 seconds. Last year, Japan was the eighth country with an average of 9 minutes and 42 seconds.
Mexico, the country with the highest time spent per visit last year at 11 minutes and 1 second, dropped –9 spots this year, averaging 9 minutes and 17 seconds.
The Philippines started spending a noticeable amount of time longer on Pornhub in 2025. Last year, their average was 9 minutes and 1 second. In 2025, their average was nearly 2 whole minutes longer, 10 minutes and 53 seconds.
The Netherlands average time per visit dropped quite significantly as well. This year, they averaged 8 minutes and 54 seconds, whereas last year they averaged 10 minutes and 51 seconds.
The +/- time spent on average for age groups was similar to 2024. The 35-44 age group spent on average +27 seconds more time in 2025 compared to 2024, where they spent on average –2 seconds compared to other age groups.
Each age group saw vast differences in averages. In 2024, the 18-24 age group spent –74 seconds less on average, whereas this year they spent –26 seconds on average. Last year, the 25-34 age group spent –24 seconds less on average and this year they only spent –2 seconds less.
For the other older groups, they spent more time on average than the previous year. The 45-54 year olds spent +44 seconds more on average, whereas last year it was +25 seconds. The 55-64 age group spent +89 seconds more on average, whereas last year it was +69 seconds. And the 65+ age group spent +121 seconds more on average, whereas last year it was +83 seconds.
In the United States, the average visit was 10 minutes and 14 seconds, a –9 second decrease from 2024.
States that spent the most time on average included Alaska at 11 minutes and 48 seconds and Hawaii at 11 minutes and 10 seconds—which could arguably be due to their slower internet speeds—followed by Pennsylvania at 10 minutes and 47 seconds.
The states that spent the least amount of time on Pornhub included Louisiana at 8 minutes and 52 seconds, followed by West Virginia at 9 minutes and 17 seconds, and the District of Columbia, at 9 minutes and 18 seconds.
The largest changes in duration included Alaska and Hawaii, at +44 seconds and +42 seconds respectively. Rhode Island followed with +33 seconds more on average.
Alternatively, those with the largest decreases included Louisiana at –86 seconds, West Virginia at –54 seconds, and Maryland at –49 seconds.
Throughout the day, traffic is generally below average between 3am and 6am, before it starts to climb and max out in the afternoon around 3pm. There’s generally a drop from 4pm to 8pm, and then the traffic comes in hordes. Between 10pm and midnight, traffic is at its highest, with 11pm being peak time.
The day with the highest average traffic is now Sunday. Historically, it has been Monday. Sundays around 11pm draws the largest amount of visitors, presumably sneaking in a quickie before falling asleep and starting the new work week.
Alternatively, the day with the lowest average amount of visitors is now Thursday, specifically at 4am.
Finally, Pornhub’s highest point of traffic in 2025 was January 5, at 11pm, when the world came together. Why? We asked. There were several factors that could contribute to the high traffic. 1) The Golden Globes ended at 11pm that night. 2) The Lions vs Vikings football game ended at 11pm that night. And 3) There was a big winter storm across much of the United States, which meant more people were at home, indoors. Together, it created the perfect conditions for high traffic to people’s favorite site to end the night.
Categorical Analysis
The world’s most popular categories don’t often change too drastically. Over the years, Lesbian, Transgender, MILF, Anal, and Mature have generally conquered the top 5 spots. This year, in going with the LGBTQ+ trend, the Lesbian category was the topmost viewed of 2025, up +3 spots from 2024. Transgender was also up +5 spots from 2024, further establishing the LGBTQ+ trend of 2025.
The MILF category, which was the most viewed of 2024, fell to the 3rd most viewed category of 2025. Anal, which was 2nd in 2024, also fell –2 spots to the 4th most viewed category of 2025. The Mature category stayed in the same place as last year, 5th.
Aside from the top 5 most viewed categories, we saw some surges of interest, particularly for the Indian category, which was up +15 spots, and the Solo Female category, which was up +10 spots.
Other notable spikes included the Blowjob category, up +7 spots, Latina, up +9 spots, and Korean, up +8 spots.
Next, we looked at what the world’s most viewed categories were by country. The United States and Australia continued enjoying women-loving-women content, with Lesbian being their most viewed category. For Australia, it was the same as last year, but for the US, they switched over from Ebony.
In Canada, they had enough of Lesbian content from last year and this year they couldn’t get enough experienced older women, with MILF leading their most viewed category. Russian, Greenland, and parts of Scandinavia viewed the Transgender category most, a switchover from last year’s tastes of Anal in Russia, Lesbian in Greenland, and MILF in Scandinavia.
All throughout South America, their tastes barely changed from 2024. The Brazilians continued to view themselves the most again this year, with Brazilian being their most viewed category. Northern South America viewed the Ebony category most, and along the western coast and the south, they viewed Anal most.
Tastes in Europe continued to be diverse, with MILF and Anal being viewed most in Eastern Europe and the UK. Spain and Portugal also enjoyed Anal the most. France, like Brazil, liked to keep things close to home, with French being their top viewed category. Italy was the same, with Italian being their top category, as was Germany with German being their top category.
In Africa, Arab dominated the north, and Ebony was the top category throughout the rest of the continent except for Lesbian in Sudan and Indian in Somalia.
Over in the Middle East, the Indian category was viewed most in many countries. Around much of the Pacific Islands, Mongolia, and Japan, the Japanese category was viewed most.
Category Growth
2025 had significant changes in top gaining categories when compared to last year. The Podcast category was the highest growth, at +327%, followed by Gaming, which was up +283% from last year. Tied into the SFW parts of the site, the Music category was also up +62%.
The Vertical Video category saw significant growth this year as well, which could be correlated to the launch of Shorties, Pornhub’s scrollable vertical video feed. With more people every year visiting Pornhub from their mobile devices, vertical videos are becoming a more common way to consume content across all platforms.
Tied into the trends this year, the Role Play category saw significant growth of +98%. And tied into the LGBTQ+ trend, the Transgender category also saw +58% growth.
P.S. If you haven’t explored Shorties yet, it’s designed to showcase content in a way that feels familiar and modern. Shorties lets you swipe up or down for a continuous flow of content from a wide variety of creators, no more awkward horizontal phone angles or fumbling with your screen while you try and… multitask.
This year, massage was the category viewed the longest, at 7 minutes and 33 seconds on average. In 2024, it was viewed for 8 minutes and 22 seconds. Reality was viewed for 7 minutes and 26 seconds, whereas last year it was viewed for 7 minutes and 48 seconds on average. Vintage was viewed this year for 7 minutes and 18 seconds, whereas last year it was viewed for 7 minutes and 33 seconds on average.
The categories that were viewed the shortest on average included Vertical Video (Shorties must really be doing the trick, hey?), at 3 minutes and 56 seconds. Last year, Vertical Video was also the shortest viewed category, at 4 minutes and 14 seconds.
In 2025, Cosplay and Virtual Reality changed places from 2024. This year, Cosplay was viewed on average for 4 minutes and 23 seconds, and Virtual Reality was viewed on average for 4 minutes and 52 seconds.
PornhubGay Insights
Over on PornhubGay, some of the year’s defining trends are in full swing. “femboy” is up +3 spots, taking the top search term of the year and fitting with the femboy trend. Last year, the term “femboy” rose +4 spots to be the 4th most searched term of 2024. The trend upward continued this year, knocking “twink,” a search term that has dominated the top spot for years, down –1 spot to 2nd. “anime” and “pinoy,” the 2nd and 3rd most searched terms last year also fell down –1 spot each. The term “furry” rose +1 spot, landing in 5th this year.
The major drop for top gay terms this year was “straight” which fell –9 spots. This could potentially be due to the interest in more feminine presenting men we’ve seen as a trend in 2025.
Similar to the straight categories, the most popular categories on PornhubGay don’t often shuffle around too heavily. This year, Twink was the top category yet again. However, the Big Dick category went up +3 spots to take the 2nd most popular category, dropping Bareback –1 spot down to 3rd.
The Black category grew +3 spots and the Group category +1 spot, dropping Daddy down –2 spots and Straight Guys down –4 spots.
Cartoon, Creampie, and Asian all remained in their respective places as last year.
Some other jumps included Cumshot growing +4 spots, while Amateur and Interracial both dropped –4 spots.
This year, Tyler Wu took the top spot of most viewed performers, knocking Malik Delgaty down to 2nd. The 3rd most viewed gay performer was Sandro Jenner, followed by Rhyheim Shabazz and then Jkab Ethan Dale.
Transgender Performers
Each year the Transgender category and searches around “trans” expand worldwide. You can find the category in several of the top 20 countries’ top 5 categories, and searches for trans appear throughout as well.
This year, Emma Rose climbed to the top spot as the most viewed trans performer by quite a wide margin. During our Trans Day of Visibility Insights, she was also the top viewed performer. The next 3 were neck in neck, with Eva Maxim in 2nd, Ariel Demure in 3rd, and SissyMilana in 4th.
More Insights
Don’t miss our other detailed LGBTQ+ Insights coverage in 2025 that coincided with Pride Month and Transgender Day of Visibility.
Men vs Women
The overlap of male vs female categorical interest tends to be quite similar year over year. For men, Japanese, MILF, Mature, and Anal were their top favorites again this year. For women, it was Lesbian, Japanese, MILF, and Anal again this year.
However, Trans grew for both genders, aligning further with the diverse desires trend that defined 2025. Mature grew +1 spot for women, making it into the top 5 for both genders. Reality and Hardcore were both up for women, with women now viewing the Reality category +155% more than men.
Unsurprisingly, Popular With Women is viewed +102% more often by women, Pussy Licking is viewed +99% more, and Bisexual Male and Solo Male are viewed +67% and +48% more often by women.
When our statisticians looked to see who the most searched for pornstars by women were, they found predominantly other women. Jessica Sodi was in 1st, followed by Lily Phillips in 2nd, and Angela White in 4th. Some men made the cut as well, including Jordi El Nino Polla in 3rd, Johnny Sins in 5th, and Alex Adams in 12th.
Breaking it down further to see which pornstars women searched for more compared to men, they found Tyler Wu, a popular gay pornstar, leading with a wide margin of +915%, followed by Malik Delgaty, another popular gay pornstar, at +281%. The female pornstars they searched for more compared to men included Sharinami at +249%, Lexi Lore at +210%, and Esperanza Gomez at +153%.
Proportion of Female Visitors
The proportion of female visitors worldwide accounts for 38% of all traffic to Pornhub.
2025 now sees female visitors dominating 3 of our top 20 countries. In the Philippines, women make up 64% of all visitors to the site, a growth of +5%. And in Colombia and Argentina, women make up 56% of visitors, a growth of +6% and +5%.
In Europe and the UK, the scales tipped in the other direction. Female visitors only made up 25% of all traffic in the UK. In Germany, women made up 26% of traffic, and in Italy and the Netherlands, women made up 27% of all traffic.
Overall, the proportional growth in 2025 is +1.5%. In 2024, the growth was much higher, at +7%.
Over the last decade, our statisticians have been tracing the proportion of female visitors to Pornhub. They have noticed an upward trend over the years, putting into question the dated umbrella statement “it’s only men who watch porn.”
The steady rise began in 2015 at 24% of all visitors to Pornhub being female and ten years later landed at 38% of all visitors being female. Over 1/3rd of all traffic to the site is now women.
Age Demographics
Breaking down visitor demographics, our statisticians found the average age to be 38 years old. In 2024, the average age was the same.
The 18-24 age group contributes to 29% of all visitors, up +2% from 2024. Combined with the 25-34 age group, who makes up 23% of all visitors (a decrease of –1% from 2024), the two groups account for over 50% of all traffic to Pornhub.
The 35-44 age group contributes to 17% of all visitors, the 45-54 age group makes up 14% of all visitors, the 55-64 age group makes up 10%, and the 65+ age group makes up the smallest proportion, 7%.
When our statisticians broke it down by the top 20 countries, we found the 18-24 age group made up the most traffic in Egypt at 50%, the Philippines at 49%, and the United Kingdom at 47%.
The 25-34 age group contributed to 31% of visitors in Egypt, and Canada and the Philippines at 29%. The 35-44 age group contributed to 26% of Colombia’s traffic, 24% of Poland’s, and 23% of Spain’s traffic.
The 65+ age group made up 22% of traffic in the Netherlands and 19% of all traffic in Japan.
Generational Tastes
Generational tastes frequently differ quite significantly from one group to the next. Looking at Gen Z, their interests lean into simulations, including the Virtual Reality category being viewed +271% more than other ages, Cosplay +192% more, and Hentai +171% more. On the opposite side of that spectrum is the need for connection, with the Party category being viewed at +385% more and Romantic at +209% more. They also seem to like Feet +347% more than other generations.
Millennials have more of an interest in Fetish and Role Play, at +152% and +136% more than other groups. They also enjoyed the Squirt category at +154% more, and Red Head at +119% more.
The tastes of each generation continue to change with Gen X, who were +252% more likely to watch the Fisting category, +209% more likely to watch the Bukkake category, and, unlike Millennials, +142% more likely to watch the Blonde category. Gen X seemingly showed more interest in group sex in general, as they also watched Double Penetration +117% more and Orgy at +102% more.
When it came to the Boomers, the hair color changed again. This group watched Brunette +142% more, Babe +125% more, and Casting at +101% more.
Devices & Technology
As devices and technology continue to evolve, viewers are accessing Pornhub through a variety of methods, with smart phones continuing to drive the highest traffic. This year, phones made up 87% of all traffic to Pornhub, a –3.5% decrease from last year but still contributing to the overwhelming majority of users.
Desktop users were up +39% from last year, contributing 11% of all traffic to Pornhub. Tablets also saw an increase, +31% from last year, but still only making up 2% of all visitors to the site.
When looking at the device proportions by the top 20 countries, there were no big surprises. Phone usage in the United States dropped to 84% this year from 92% last year, likely due to traffic shifts from age verification laws and fewer people accessing Pornhub from their phones.
Phone use was highest in the Philippines at 96%, down –1% point from 2024, Mexico at 95%, also down –1% point, and Colombia at 94%, also down –1% point.
Desktop usage was higher in Europe, particularly Germany at 18% of all visitors, followed by Poland, Japan, and Australia at 17%.
Looking at which operating systems ran Pornhub most, we found on mobile Android led the way, with 67.7% of all traffic coming from Android phones. That number has risen by +3.5% since last year. Apple followed suit, with 33.1% of all traffic coming from Apple iOS phones, down –4.9% since 2024. All others contributed to only 0.2% of traffic.
Next, we broke it down by desktop operating systems. Once more, Windows led the way, with 70.5% of all traffic coming from Windows, down –1.7% from last year. Apple was next, with 20.3% of traffic, up a small +0.4% from 2024.
Linux contributed to 6.3% of all desktop traffic, up quite a bit from 2024, at +22.4%. Chrome OS was next, with 2.4%, down –7.1% from last year.
Breaking the numbers down further on mobile web browsers, we wanted to know what users were actively browsing on. The majority of traffic, 68.6%, was coming from Chrome. Safari followed, with 23.1%. The remaining 10.4% of traffic was split between Samsung, Android, Opera, Firefox, and YaBrowser.
Changes from 2024 included a boost of +7.1% for Chrome, +8.9% for Opera, and +5.3% for Firefox. Alternatively, Safari was down –11.9%, Samsung was down –13.1%, Android was down –16.4%, and YaBrowser was down –8.8%.
Looking at web browser traffic on desktop, Chrome made up the majority, with 56.9% of all traffic coming from that browser. Safari followed, at 13.3%, then Edge at 12.2%. After that we get into the single digits: Firefox at 8.4%, Opera at 7%, and a newbie for the first time this year, Meta Quest, which is a virtual reality headset browser, taking 1% of the pie.
The changes in traffic per browser included Chrome up +1.7%, Opera up +5.8%, Firefox up +12.4%, and Meta Quest up +47.5%. Alternatively, Safari was down –3.5% and Edge was down –4.2%
Looking at traffic by game console, we saw Xbox had a significant drop. Contributing to only 2% of all video game console traffic, it dropped an enormous –69% from 2024.
PlayStation 4 made up 32% of console traffic, continuing the downward trend by dropping another –5% this year as more and more people move toward the newer console.
PlayStation 5 had the largest amount of console traffic, contributing to 66%, up +11% from 2024.
Movie Parodies & Characters
It’s incredibly common for pop culture events to shape people’s interests in porn. You don’t need to look any further than movies and video game characters to see for yourself how these trends shape search behaviors on Pornhub.
This year, searches for Harley Quinn were down, dropping the term –3 spots to 4th and dethroning a character who has remained the top search related to movies and characters for years.
In 1st place this year was Star Wars, a common search term, which was 2nd in 2024. However, 2025 saw a huge surge for Spiderman, up +9 spots to land in the 2nd most searched movies and characters of 2025.
Spiderman saw the impact on pop culture and seasonal events on search behavior firsthand. A surge in Halloween costume searches at the end of the year helped propel Spiderman up the rankings. This aligns with the overall increase in cosplay content on the site, as Spiderman continues to be one of the most popular characters for both movie and gaming fans. These overlapping interests contributed to Spiderman’s significant rise in popularity.
On the other hand, other superheroes didn’t do so well this year. Searches for “deadpool” dropped –10 spots, and “wolverine” dropped –15.
Video Games & Characters
The popularity of Fortnite has finally been dethroned! For five years, Fortnite remained the most searched for video game. But in 2025, it is now Genshin Impact in 1st, and Fortnite down –1 spot to 2nd.
Minecraft also got a boost of +2 spots this year, going from 5th to 3rd, knocking Pokemon down to 5th. Overwatch remained in 4th, same as last year. Additionally, a new game with a huge release hit the top 10 this year: Marvel Rivals, which was the 6th most searched video game of the year.
Other notable jumps included Super Mario, which shot up +14 spots, likely due to the release of the new Nintendo Switch 2. Nier Automata also had a surge of interest, climbing +9 spots in 2025.
Other video games began losing the interest of viewers. Leage of Legends, Apex Legends, and Fallout all dropped –5 spots.
When it came to the video game characters themselves, we found plenty of familiar names and even more movement, showing how quickly trends shift user interests.
Tifa, a popular Final Fantasy character, jumped +2 spots to be the top searched video game character in 2025, knocking last year’s reigning champion, Street Fighter’s Chun Li, down to 3rd. Lara Croft, a frequent search for many years, remained in the same place as 2024—2nd. In 4th this year, same as 2024, was D.Va from Overwatch.
Otherwise, this year’s video game characters saw a lot of significant shift. Panam from Cyberpunk jumped a whopping +17 spots. Freya from God of War was up +13 spots, Nero from Devil May Cry was up +12 spots, and Jinx from League of Legends and Ruby from Fortnite both jumped up +11 spots.
On the other hand, video game characters that saw the largest decline in searches included Mona from Genshin Impact, down –15 spots this year, Ashley from Resident Evil, down –14 spots this year, and Tracer from Overwatch, down –9 spots.
Traffic Changes on Holidays
Local celebrations and special occasions have varying effects on how much people visit Pornhub. The amount of site activity may shift significantly depending on the specific holiday or event and the country where it takes place.
Italy saw the largest drop of all regional holidays, when their traffic dropped –33.8% on Assumption of Mary, a holiday that takes place August 15. Easter Sunday in Poland followed, when traffic dropped –31% on April 20. After that, Chile’s traffic dropped –30.5% on September 18 for Fiestas Patrias.
Other regional holidays seemed to have much less of an impact on traffic. Peru’s Fiestas Patrias, on July 28 for example, had only a –8.1% drop. Similarly, Bastille Day in France had a drop of –8.7%, and Labor Day/May Day in Brazil had a drop of only –9.2%.
New Years Eve is one of the biggest party nights of the year around the world, so traffic naturally drops. From 6pm to midnight, we found some significant drops in traffic, notably in Colombia, where it dropped –65%. The Philippines and Chile also had big drops, at –61% and –60%.
On the other hand, some countries saw smaller drops. Egypt for example saw a decrease of only –11%. This can be attributed to the fact the country is predominantly Muslim, and the Muslim New Year is a different day. However, other religions in the country still celebrate New Year, which contributed to the small drop.
Events that Changed Traffic in 2025
Major global happenings consistently influence visitor patterns on Pornhub. When such events occur, people across different countries tend to adjust their pornography consumption to fit around these occasions.
This year, events such as Super Bowl 59, the Canadian Federal Election, Eurovision 2025, the 2025 Apple Event, the Norwegian Parliamentary Election, the New York City Mayoral Election, and several others showed us how people adapted, when they snuck some time in to visit the site, and how the events influenced visitor search terms.
Top 20 Countries in Detail
Here, we take a closer look at the leading 20 countries generating the most visits. You’ll get a glimpse into the unique preferences shaping each nation’s viewing habits, as well as the overlapping interests that connect them. Many users show a particular interest in content showcasing homegrown talent, featuring people from their own country, a trend that often stands out in the top searches for each region.
- United States
- Mexico
- Philippines
- Brazil
- Germany
- France
- Italy
- United Kingdom
- Spain
- Canada
- Japan
- Poland
- Argentina
- Netherlands
- Colombia
- Ukraine
- Australia
- Egypt
- Peru
- Chile
Text
United States
This year, “latina” rose +1 spot to be the top searched term in the US. The terms “milf” and “asain” also rose +1 spot, knocking “hentai” down –3 to 4th place. “lesbian” also rose +1 spot to become 5th, knocking “ebony” out of the top 5.
This year, “threesome” saw a jump of +4 spots, “pov” saw a jump of +8 spots, and “joi” saw an increase of +6 spots.
When it came to the top pornstars, Alex Adams came 1st, followed by Violet Myers in 2nd and Angela White in 3rd.
For trending searches, “dirty talking” saw the biggest increase of +447%, followed by “strip poker” at +418%, and “solo milf” at +358%. The next trending searches aligned with the trends of the year, with “femboy” up +292% and “office orgy” up +288%.
Top categories in the US also contributed to the trends of the year, with Lesbian landing at the top, followed by Transgender. After that was Ebony, MILF, and Anal, which frequently appear in the US top categories.
For relative categories, Interracial was viewed +127% more than other countries, Ebony +83%, and Small Tits +85% more.
Mexico
The most searched terms in Mexico haven’t changed much since 2024. The top 4 search terms remain just as popular, with “hentai” in 1st, “Lesbianas” in 2nd, “culonas” (a term for big ass) in 3rd, and “mexicana” in 4th. The term “colombiana” rose +2 spots to become the 5th most searched term.
Matching one of our defining trends of the year, “femboy” rose +13 spots to become the 10th most searched term of the year in Mexico.
When it came to top pornstars, Jessica Sodi, who is Mexican, landed 1st. In 2nd was Violet Myers, a Mexican/American pornstar. In 3rd was Jordi El Nina Polla.
Trending searches in the country saw a +546% rise in “secretaria sexy” (sexy secretary), matching 2025’s defining trend of role play. There was also a +425% rise in “mujeres en mallas” (women in tights), and a +385% rise in “sexo de pie” (standing sex).
Continuing to match the defining trend of diverse desires, Lesbian was Mexico’s top category, followed by Transgender, and then Anal.
For top relative categories, Mexico was more likely to view the Latina category, by +357% than other countries, Big Ass by +196%, and Role Play by +132%.
Philippines
Filipinos, more than any other country in the top 20, searched for content featuring other Filipinos. “pinay” was the term searched most, by a landslide. Next was “pinoy” which also led by a wide margin before the 3rd most searched term of the country, “japanese.” All 3 of these terms were identical to last year.
However, “threesome” jumped in interest, rising +8 spots, and “chinese” got love this year too, jumping +15 spots.
Top pornstars in the country include Lexi Lore in 1st, Johnny Sins in 2nd, and Alex Adams in 3rd. Hazel More, a popular German pornstar, was 4th, and Melody Marks, a popular American pornstar, also got some love, landing 5th.
Trending searches in the country included “pinay solo fingering” rising +505%, “50 year old filipina” rose +473%, aligning with the mature defining trend of the year, and “pinoy big cock” rose +352%. Another term that aligned with the diverse desires trend boomed in the Philippines, “pinoy transgender,” up +239%.
Their top categories included Japanese, Hentai, and Reality in the top 3.
Compared to other countries, the Philippines top categories included Reality, which they were +308% more likely to view than other countries, Hentai by +297%, and Korean by +264%.
Brazil
Over in Brazil, they continued to overwhelmingly search for “hentai” again more than anything else this year. Following “hentai” was “brasileira,” and “punheta guiada” (JOI), and then “anal.” All these terms were in the same top spot as last year. There were no significant jumps otherwise, besides searches for “brazil” gaining +7 spots this year.
The top pornstar in the country was Elisa Sanches, a popular Brazilian pornstar. Following her was Maximo Garcia, another popular Brazilian pornstar. Following them was Alex Adams.
Brazil’s trending searches included “sexo en grupo” (group sex) at +544%, “punheta trans” (trans handjob) at +488%, aligning with the diverse desires trend, and “coroa gostosa transado” (hot MILF having sex) at +442%. Another diverse desires trending search from Brazil included “lesbicas tesoura” (lesbians scissoring) at +231%.
To no surprise, Brazil’s top category was Brazilian, followed by Anal and then Transgender.
Continuing with the theme of liking to view other Brazilians, the Brazilian category was viewed +915% more in Brazil than other countries. The Scissoring category followed, at 206% and then Anal at +83%.
Germany
Germany, like Brazil before them, were just as interested in seeing their own local flavor. The term “deutsch” led the way again this year. Following that was “milf” continuing the mature trend of the year, rising +1 spot to become 2nd and knocking “german” down –1 to 3rd.
There weren’t many significant changes to the top search terms otherwise, however the femboy trend hit Germany as well, with “femboy” rising +7 spots to become the 10th most searched term of the year.
Top pornstars in the country included the usual household names we see around the world: Alex Adams in 1st, Angela White in 2nd, Lily Phillips in 3rd.
Trending searches included “fishnet bodysuit” at +466%, “camping sex” at +392%, and “foot licking” at +365%.
For top categories, German was at the top of course, followed by Anal, and then Transgender, continuing the diverse desires trend of the year.
As far as relative categories go, like many other countries, the German category was viewed a whopping +1,043% more than other countries. The Feet category was viewed +105% more, and Pissing at +99% more.
France
France is often one of our top 3 countries for traffic. Prior to suspending the country in the summer due to age verification laws, our team gathered data they were interested in. What is shown here is only half the year. In France, ongoing legal challenges, decisions, and reversals highlight one thing very clearly: lack of direction, lack of a comprehensive solution and simply put, legislative dysfunction. As a result, France’s numbers are lower because site access was suspended from June 4–19 and again from July 15 onward.
As far as search terms went, the French were also most interested in themselves. Searches for “francaise” led the way this year, followed by “hentai” in 2nd and then “milf” in 3rd. “latina” jumped +2 spots to become 4th, and “anal” stayed in 5th.
Otherwise, there weren’t many major shifts in search terms, besides “asian” which grew +8 spots, and “femboy” which grew +6 spots, aligning with one of the defining trends of the year.
Top pornstars in the country included many familiar names: Angela White in 1st, Lily Phillips in 2nd, and LittleAngel84, a popular French pornstar, in 3rd.
For trending searches, the French combined 3 of their top search terms into one, “milf francaise anal” grew +430%, “couple francais romantique” grew +369%, and “preliminaire sensuel” grew +326%.
For top categories, French of course was 1st, followed by Anal and then Transgender.
France’s relative categories show they were even more obsessed with themselves than the Germans were. The French category was viewed +1,337% more in France than anywhere else. Arab was viewed +107% more, and Babe was viewed +96% more.
Italy
Italy’s most searched term of 2025 was “italiano,” followed very closely by “milf” and then “amatoriale italiano.” Search terms shifted more significantly in Italy than other countries, notable ones include “latina” up +9 spots and “italini” up +7. The term “milf italiana” dropped –4 spots.
Top pornstars in Italy were all Italians themselves. In 1st was Martina Smeraldi, followed by Sara Diamante, and then Valentina Nappi.
Trending searches included “orgasmo anale” (anal orgasm) at +541%, “pompino sul divano” (blowjob on the couch) at +522%, and “milf porche italiane” (dirty Italian milfs) at +476%.
Their top categories were what you would expect—Italian first. In second, continuing with the diverse desires trend, was Transgender, which they were the top country to view in our Trans Day of Visibility Insights, and then Anal.
Italy outdid the world’s obsession with themselves more than any other country. Their top relative category was Italy, viewed +1,645% more than any other country. You have to give it to them; they know what they like—themselves! Following the Italian category was Blowjob +126% and then Feet at +115%.
United Kingdom
The United Kingdom this year brought some unique tastes to the table! While there are still many familiar names, categories, and searches, there are also a few that stick out from the other top 20 countries.
The top 3 searches of the UK didn’t change at all from last year. “milf” was 1st, “lesbian” was 2nd, and “british” was 3rd. Notably, “facesitting” grew +9 spots this year to be their 14th most searched term of the year. Searches for “indian” and “big ass” both dropped –4 spots, and “asian” grew +4 spots and “pov” grew +5.
Top pornstars in the country included Angela White in 1st, homegrown hero Lily Phillips in 2nd, and Alex Adams in 3rd.
Trending searches in the country included “mature creampie” at +417%, “smoking fetish” at +408%, and “anal riding” at +359%.
Top categories in the UK included MILF in 1st, Lesbian in 2nd, and Transgender in 3rd.
While the British, like many others, enjoyed watching themselves on Pornhub, there was some interesting categories viewed more by them than others. British, of course, was viewed +921% more in the UK, Camel Toe was viewed +314% more, Fetish +115% more, MILF +29% more, and Smoking (we’re seeing a British trend here) was viewed +60% more.
Spain
Spain’s top searches are business as usual. The top 4 remained unchanged since last year, with “milf” leading in 1st, “hentai” in 2nd, “espanol” in 3rd, and “lesbianas” in 4th. Searches for “anal” jumped +3 spots, “argentina” and “trans” jumped +2, and aligning with the femboy trend this year, searches for “femboy” jumped +7 spots.
Top pornstars in Spain include Jordi El Nino Polla, a popular Spainish pornstar, in 1st, followed by Lily Phillips in 2nd and Claudia Bavel, another popular Spanish pornstar, in 3rd.
For the trending searches, Spain saw a boost in “digitacion” (fingering) at +778%, “vinculacion” (pegging) at +454%, and “heteroflexible” at +279%, displaying their own interest in the diverse desires trend of the year.
Canada
Oh Canada! The land of maple syrup and hyperspermia. Unlike the countries before this one, Canada has a lot of evolving interests. This year, “asian” jumped up +1 to become the most searched term, knocking “milf” and “hentai” down –1. Searches for “latina” jumped +4 spots and “creampie” jumped up +1, knocking “lesbian” down –1 and “anal” down –2. “indian” also fell –3 spots. Aligning with the femboy trend this year, the term also appeared in Canada, jumping +6 spots to be the 11th most searched term of the year.
Top pornstars include the household names we see across many other countries: Alex Adams leading in 1st, Angela White following in 2nd, and Lily Phillips in 3rd.
Canada had some unique trending searches this year, with “hyperspermia,” a term for the condition where a man produces an abnormally large volume of semen, leading with +426%. Next was another unique term, “sex robots” at +391%, and “asian footjob” at +376%.
Interestingly, unlike many South American and European countries, North Americans seemingly have no interest in searching for content featuring themselves.
Their top 3 categories were MILF, Lesbian, and Transgender, following the diverse desires and mature trends of the year.
Canada’s relative categories included Small Tits, which they were +126% more likely to view than other countries. They were also +118% more likely to view Virtual Reality, and +103% to view Fetish.
Japan
Search terms in Japan lead with “japanese” by a wide margin. After that, it was neck in neck, with “masturbation” in 2nd, up +4 spots this year, followed by “amateur” in 3rd, “squirting” up +3 spots to 4th, and “mature woman” down –1 spot to 5th.
Otherwise, terms remained relatively similar to 2024, with a few 1 or 2 spots of movement. However, “couple” saw an increase of +4 spots and “cosplay” saw an increase of +6.
Top pornstars in Japan included Melody Marks in 1st, Rae Lil Black in 2nd, and Angela White in 3rd.
Trending searches in Japan included “french kiss” at +795%, “big nipples” at +776%, and “blonde woman” at +668%.
Japan’s top categories included Japanese in 1st, followed by Hentai in 2nd, and Creampie in 3rd.
Poland
Poland continues the trend of much of their European neighbors wanting to view Polish content. Searches for “polskie” lead the way, jumping up +2 spots this year, followed by “milf” in the same spot as last year, and then “polska” down –2 spots to land 3rd. Searches for “hentai” and “anal” stayed in 4th and 5th again this year.
Significant jumps included the defining trend of “femboy” up +10 spots in 2025. Searches for “pov” also saw a big jump of interest, rising +9 spots in the top search terms.
Top pornstars in the country included Angela White in 1st, Lily Phillips in 2nd, and Alex Adams in 3rd. The popular Polish couple account, Cherry Candle, also made it into the top 5.
Trending searches in the country included “idealne cialo” (perfect body) at +725%, “dojrzale kobiety” (mature woman) at +633%, matching the mature defining trend of the year, and “przypadkowy sex” (casual sex) at +455%. There was also a big jump in another trend, the LGBTQ+ searches, with “lesbijki nozyce” (lesbian scissoring) at +358%.
Poland’s top categories included MILF, Anal, and Mature.
Relative categories in the country included Babe at +141%, Brunette at +112%, and Blonde at +97%.
Argentina
Argentina’s top search terms didn’t change much this year. Searches for “argentina” took the lead again this year by a landslide, followed by “hentai” in 2nd, “lesbianas” in 3rd, “milf” in 4th, and “anal” in 5th, up +2 spots from last year. Following 2025’s defining trend of femboy interest, the term also jumped +5 spots in Argentina this year. “en español” also saw an increase of +7.
Top pornstars in the country included many familiar names: Jordi El Nino Polla in 1st, Abella Danger in 2nd, and Angela White in 3rd.
Trending searches included “sexo sensual” (sensual sex) at +724%, “polla enorme” (huge cock) at +645%, and “argentina culo” (argentina ass) at +523%.
Top categories included Anal in 1st, Transgender in 2nd, and Lesbian in 3rd.
As far as relative categories go, Argentina viewed Latina +205% more than other countries, Tattooed Women +167% more, and Big Ass +133% more.
Netherlands
Unlike many of their European neighbors, the Netherlands seemed less interested in watching themselves. Searches for “dutch” still appeared in the top 14, but it dropped –7 spots to be 14th overall. Leading was “milf” in 1st, “big ass” in 2nd, and “hentai” in 3rd. Searches for “femboy,” matching the defining trend this year, jumped +10 spots, and “pov” also jumped +9 spots.
Top pornstars in the country included Angela White, Lily Phillips, and Alex Adams. The Dutch pornstar, Romy Indy, also appeared in the top 5, in 5th.
The femboy trend saw a big surge in searches in the Netherlands, with “femboy solo” jumping +356%. “hotwife cuckold” saw an increase of +322%, and “nudist camp” saw an increase of +316%. Additionally, aligning with both the mature and SFW defining trends this year, searches for “milf asmr” were also up +194%.
Transgender was the top category of the year in the Netherlands, followed by MILF in 2nd, and Anal in 3rd.
Relative categories in the country included Fetish at +124%, Arab at +119%, and Blonde at +85%.
Colombia
Top search terms in Colombia moved around a little, but overall stayed relatively similar to last year. “colombiana” lead the way, followed by “colombia” in 2nd and “porno es espanol” in 3rd.
Top 3 pornstars in the country were Colombian homegrown talent. Esperanza Gomez led the way in 1st, Salome Gil came in 2nd, and Mariana Martix landed 3rd.
Trending searches in Colombia included “mujeres solas” (solo women) at +558%, followed by “morena linda” (beautiful dark-haired woman) at +488%, and “lesbianas peludas” (hairy lesbians) at +439%.
Colombia’s top categories included Ebony in 1st, Lesbian in 2nd, and Transgender in 3rd.
Relative categories included Ebony, viewed +231% more than other countries, Latina at +165%, and Threesome at +132%.
Ukraine
In Ukraine, search terms jumped around a bit, but “hentai” remained in the lead, followed by “milf” in 2nd. “homemade” jumped +2 spots to 3rd, “anime” stayed in 4th again this year, and “russian porn” dropped –2 spots, to 5th.
Josephine Jackson, a popular Ukrainian pornstar, led the way in 1st this year. Angela White was viewed the 2nd most, and Lily Phillips was 3rd.
Trending searches included “close up cunnilingus” at +530%, “sensual sex” at +516%, and “blowjob on knees” at +482%.
Categories viewed most in the country were MILF in 1st, Anal in 2nd, and Lesbian in 3rd.
Ukraine’s relative categories were ones that didn’t appear as often in the other top countries. Double Penetration was viewed +194% more compared to other countries, Fisting at +135% more, Vintage at +96% more, and Bisexual Male at +86% more.
Australia
The top 5 search terms in Australia didn’t change at all from 2024. Searches for “asian” led the way, followed by “milf” in 2nd, “hentai” in 3rd, “lesbian” in 4th, and “threesome” in 5th. Searches of “latina” and “femboy” both rose +4 spots this year, and “massage,” “indian” and “big tits” all dropped –2 spots.
Australia is home to Angela White, one of the world’s most popular pornstars, so it should come as no surprise she was the top pornstar in the country. Lily Phillips was the 2nd most popular, and then Alex Adams.
The top 2 trending searches in Australia reflect the diverse desires theme this year, with “lesbian pov” leading at +636%, and “asian trans” at +597%. The country was also hot for goths, with “gothic nympho” at +441%.
Australia’s top categories included Lesbian in 1st and Transgender in 2nd, continuing the defining trend of diverse desires, and Threesome in 3rd.
Their relative categories were Asian at +137%, Small Tits at +98%, and Amateur at +69%.
We asked Assoc. Professor Paul Maginn of the University of Western Australia for his thoughts, as his many studies include the geography of sex. “Aussies are known for being reliable and having and curious spirit. This year’s Pornhub data shows that Aussies are reliable when it comes to their adult entertainment preferences with ‘Asian’, ‘Milf’, ‘hentai’, ‘lesbian’ and ‘threesome’ taking out the top 5 searched terms as they did last year. Australians are also loyal and this is reflected in the fact that Australian adult performer Angela White has taken out the top porn star gong this year!”
Egypt
Egypt wanted to see their own, with “egyptian sex” leading the top searched term by a wide margin, followed by “arabic sex” in 2nd, rising +1 spot this year. Searches for “milf” and “big ass” also rose +1 spot, knocking “egyptian” down –3 to the 5th most searched term. “anal” saw a rise of +4, and “latina” saw a rise of +3 spots. “big boobs” was down –7 spots.
Egypt’s top pornstars included Angela White, the popular Middle Eastern pornstar Alina Angel, and Natasha Nice.
“group sex” was Egypt’s top trending search, at +792%, with “natural big boobs” following at +568% and “feet kissing” at +524%.
Arab was their top category, followed by Lesbian, and then Transgender.
Aligning with their top category, Egypt was +938% more likely to View the Arab category than other countries. They were also +147% more likely to view Role Play, and +123% more likely to view Big Ass.
Peru
Peru saw some movement in their top searches this year, with “culonas” (big ass) rising +1 spot to 1st, followed by “colombiana” rising +1 spot to 2nd, effectively knocking “hentai” down –2 spots to the 3rd most searched term this year. Searches for “peruana” (peruvian), rose +2 spots to 4th, and “casero” (homemade) stayed in 5th.
Searches for “peru” and “animation” fell –3 spots, continuing certain terms around animated content’s decline in the country, and “espanol” dropped –4 spots. Interestingly, while “animation” fell –3 spots, “anime” also rose +3 spots. Searches for “milf” rose +3 spots as well, and “trio” jumped up +6 spots this year.
Marina Gold, a popular Peruvian pornstar, led in 1st this year for Peru’s top pornstars. Jordi El Nino Polla came in 2nd, and Jessica Sodi came in 3rd.
Peru’s trending searches were “vajinas grandes” (big vaginas) at +335%, “sexo a tres” (threesome sex) at +303%, and “entrenador personal” (personal trainer) at +284%.
Anal was Peru’s top category, followed by Lesbian, and then Threesome.
For relative categories, Latina was viewed +235% more than other countries, Anal +167% more, and Big Ass +151% more.
Chile
Chile’s top 9 search terms didn’t change at all from last year. “chilena” was their top search, followed by “hentai” and then “chile.” Searches for “femboy” saw a significant jump of +6 spots, aligning with the trend of the year. On the other hand, “animation” and “cosplay” both dropped –2 spots.
The country’s top pornstars included Jordi El Nino Polla in 1st, Violet Myers in 2nd, and Lily Phillips in 3rd.
Trending searches in Chile included “colombianas culonas” (big ass colombians) at +654%, “faldas cortas” (short skirts) at +475%, and “milf caliente” (hot milf) at +427%.
Anal was Chile’s top category of the year, followed by Transgender and then Lesbian.
Latina was Chile’s top relative category, viewed +308% more compared to other countries. Following Latina was Big Ass at +207%, and Anal at +162%.
Conclusion
That’s a wrap on our 2025 Year in Review Insights! This year’s most-watched categories—Anal, Lesbian, MILF, Transgender—continued to dominate worldwide. There were some interesting shifts in search trends, with new movements emerging throughout different countries and shaping the year’s overall landscape. We always enjoy gathering this data, exploring how viewing preferences evolve, how cultural attitudes around sexuality shift, and how pop culture shapes what people are searching for. Thank you for joining us. We wish you a Happy New Year!